The purpose of this project was to present the new visual ID of “Atua – Comunicação Criativa” – a Brazillian powerhouse for culture creators. The client provided the following:
- footage (already cut and color graded);
- vector files and visual guidelines for the new brand;
- small script containing what info should be inserted;
- soundtrack.
From that, all elements were created on Adobe Illustrator and Photoshop and then properly animated in After Effects. Final compositing done in Premire Pro.
Checkout all the styleframes created for this video:
